Experience

Built a B2B2C Business OS for physical and hybrid businesses, centered on loyalty, marketing, and customer lifecycle intelligence.

Highlights

• -Designed and shipped a modular platform spanning business admin, customer portal, and mobile apps, used by merchants to drive retention, increase LTV, and reduce CAC.
• -Architected a scalable multi-tenant system covering customers, orders, rewards, tiers, campaigns, broadcasts, referrals, analytics, and POS-facing workflows.
• -Implemented AI-assisted segmentation, campaign automation, and behavioral insights to replace fragmented CRM and loyalty tools.
• -Led product, architecture, and execution end-to-end: data models, permissions, billing, notifications, and integrations.
• -Positioned Fidelect as a long-term operating system (not a single-feature loyalty product), enabling vertical expansion across retail and services.

Built an enterprise AI platform enabling teams to adopt AI workflows without ML or infra expertise.

Highlights

• -Designed and implemented a large-scale AI system (1M+ LOC) covering document ingestion, embeddings, vector search, agentic workflows, and knowledge bases.
• -Built ingestion pipelines for raw text, files, URLs, and structured data with normalization, chunking, and semantic indexing.
• -Developed agent orchestration loops, task execution, and evaluation layers to automate internal business workflows.
• -Engineered the platform for scale, security, and multi-tenant enterprise use from day one.
• -Later sunsetted Cronacl as a standalone product to productize its core capabilities inside Galvn and Fidelect.

Founded an AI consultancy focused on revenue-driven, production-ready AI systems (not demos).

Highlights

• -Delivered custom AI platforms, agents, and search systems for enterprise and mid-market clients.
• -Specialized in agentic search, document intelligence, internal tooling, and AI-augmented business workflows.
• -Acted as technical lead and architect across backend systems, AI pipelines, infrastructure, and deployment.
• -Used Galvn as the proving ground to validate and harden components later productized into SaaS offerings.

Delivered high-impact software systems for European enterprise clients.

Highlights

• -Led architecture, backend development, and platform modernization initiatives across multiple long-term clients.
• -Built and shipped complex internal platforms, CMS extensions, and domain-specific systems under real production constraints.
• -Acted as a trusted senior engineer, owning delivery quality, scalability, and long-term maintainability.

Owned the end-to-end re-architecture of ESOMAR’s core digital platforms.

Highlights

• -Led the full rebuild of esomar.org, migrating legacy systems to Next.js + Strapi, including content, APIs, and frontend.
• -Designed Azure infrastructure covering networking, CI/CD, security, monitoring, and deployment pipelines.
• -Planned and executed data migration, cutover, and production rollout with zero disruption.
• -Served as AI & platform modernization consultant for ANA v2, analyzing a legacy PHP monolith with 10,000+ assets.
• -Defined a scalable, AI-ready architecture including search, metadata extraction, access control, and agentic workflows.

Led backend, infrastructure, and AI feature delivery for a production mobile platform.

Highlights

• -Owned backend architecture and cloud infrastructure end-to-end.
• -Designed and shipped multiple AI-powered product features integrated into live user flows.
• -Coordinated and delegated work across the engineering team, unblocking delivery and enforcing quality standards.
• -Took full ownership of mobile app delivery, from backend APIs to production rollout.

Built the entire reporting and talent management system for a global creative-industry organization.

Highlights

• -Designed and implemented a custom reporting platform tailored to entertainment and creative workflows.
• -Built complex data models, permissions, and reporting pipelines to simplify industry-specific operations.
• -Delivered a production-ready system used internally to manage talent, reporting, and operational insights.

Built a full membership and content platform from scratch.

Highlights

• -Implemented membership management, gated content, chat, certifications, and fine-grained access control.
• -Designed a scalable backend and admin system supporting international users and organizations.
• -Delivered a secure, extensible platform aligned with ICAR’s governance and compliance needs.

Maintained and extended ESOMAR’s internal and public-facing platforms.

Highlights

• -Built and maintained features on Apostrophe CMS for high-traffic, content-heavy systems.
• -Worked across internal tooling and member-facing products under enterprise constraints.
• -Improved reliability, content workflows, and developer experience.

Engineered an AI-assisted customer feedback platform.

Highlights

• -Built a multi-platform feedback management system with AI-driven analysis and insights.
• -Enabled clients to extract actionable intelligence from unstructured customer feedback.
• -Delivered a production-ready system under tight timelines.

Contributed to a logistics platform operating across North Africa and Europe.

Highlights

• -Developed core features for international transportation and operations management.
• -Worked across backend services and business logic under real-world logistics constraints.
• -Helped modernize internal workflows and system reliability.

Built automation-heavy social and marketing infrastructure.

Highlights

• -Developed a platform integrating WhatsApp, Facebook, Instagram, Twitter, and Stripe APIs.
• -Built an image generation and job queue system using Redis for scheduled multi-platform posting.
• -Focused on performance, reliability, and async workload processing.

Built internal pharmacy management software handling sensitive data.

Highlights

• -Designed secure APIs and internal tooling for pharmacy operations.
• -Integrated third-party services while enforcing strict data protection standards.
• -Optimized performance and data processing reliability.

Independent full-stack developer serving Moroccan and international clients.

Highlights

• -Delivered full-stack applications using Node.js, TypeScript, React, Next.js, NestJS, and GraphQL.
• -Built financial tools, internal dashboards, and marketplaces from zero to production.
• -Handled design, frontend, backend, and deployment independently.